What is SEO?
Exactly what is SEO?
So, what is SEO? SEO stands for ‘search engine optimization’ and it describes the process of improving a webpage’s ranking and visibility in search engine result pages. The goal of SEO is to attract better qualified visitors to a website in order to increase revenue. The process begins with keyword research to discover which keywords are the most ideal to optimize. Discovering ideal keywords leads to a process called on-page SEO where modifications to the website take place. At this point the next phase will involve link building and off-site promotions also referred to as off-page SEO.
SEO is the process that optimizes your websites overall presentation for both your visitors and search engines alike.
When answering the question ‘What is SEO?’ it’s important to cover the basics. The first aspect of a typical SEO campaign is keyword research. This process includes:
- Researching the industry related to the website or business in question
- Using that information to find keywords, key phrases, and terms people use to find the product or service
- Deducing which keywords are ideal to optimize the website for.
This process will be thorough in order to discover the absolute ideal keywords to optimize. Well executed keyword research will reveal what keywords people are using to search for and find services like yours. Further research is conducted into how many pages are competing for ideal terms in addition to how difficult the competition is. The research can also be used to help expand your websites content because it will reveal the questions people are asking.
What exactly is on-page SEO? Well, incredibly important in this process is the content, code and presentation of your website. Optimization that deals directly these aspects is referred to as on-page SEO. Specifically the quality of your content. A few standard questions that must be addressed:
- Does it target any keywords specifically?
- Are people reading it?
- Is it answering peoples questions?
- Can it be expanded on or improved?
In order to improve your websites authority in your industry, it is important to make the best use of your current content in addition to adding high quality content that users are looking for. We can discover ideal content additions for a website based on the findings of the keyword research phase.
On-site optimizations can be explained with much detail (see on-page SEO) but they generally involve making the best use of the website content and coding to optimize for specific keywords. This includes editing content for proper keyword usage and keyword density, fully utilizing metadata and titles, effective usage of page structure and data accessibility, and ensuring the code is up to accepted standards. Social media integration is also an important aspect of on-site optimizations, integrating such widgets as Facebook, Twitter, Flickr, and Google+ are important factors in SEO these days.
What is off-page SEO? Another aspect of search engine optimization that is often confused is off-page SEO. This area of SEO deals primarily (though not exclusively) with back-links which are links from another website pointing at the website in question. If content is king, links to your site would are queen. In other words, back-links are an incredibly important aspect of optimizing a website. Back-links come from many sources, these comprising a websites back-link portfolio. A website should have a myriad of back-links from many sources pointing at your website. A link pointing at your site can be considered a vote for your website. Who is voting for your website is important to the benefit that link, therefore it’s ideal to have a back-link portfolio that consists of not only a wide variety of link sources but high quality links as well.
Other aspects of off-page SEO include competitor analysis, rank tracking, link management, and social media integration.
Hopefully you can answer the question; what is SEO?
We genuinely hope this brief overview of SEO has helped to answer the What is SEO? question with just the right amount of information. It’s likely you know a bit about SEO if you are reading this page, if you’d like to learn more please see our supplementary pages detailing more specifically each aspect of SEO.